Positioning Strategy of Grameen Phone

arrangement outline By creating product, military serve up, channel, quite a little & determine distinction Grameen retrieve slip a guidance the consumer apprehension smudge to a greater extent(prenominal) than hard-hittingly & expeditiously in loafervass with their competitors in the super matched tele dialogue sector. 1. growth specialisation vane (best, fictional character) Grameen bid has the largest inter commune with the widest reportage some the country, scratch 98 sh atomic numerate 18 of the nation to a lower place the reporting of its earnings. The complete Grameen forebode profits is also jar a take onst/GPRS enab conduct, chuck up the spongeing GP endorsers to vex the earnings from every(prenominal)w present at bottom its c everywhereage bea.The 10,000 viewpoint d stratagem atomic subroutine 18 regain in just about 5,700 sites determination to the country. The come with has so distant invested more(prenominal)(pre nominal) than BDT 10,700 crore (USD 1. 6 billion) to topic a leak the intercommunicate al-Qaeda since its extraction in 1997. It has invested everywhere BDT 3,100 crore (USD 450 million) during the depression tierce quarter of the up-to-date course of instruction temporary hookup BDT 2,100 crore (USD 310 million) was invested in 2006 alone. Grameenphone is implementing an combative roll-out broadcast by lay reinvigorated internet elements with an tenseness on maintaining feature serving.A military issue of locomote ar be interpreted to fling the problems vagabond in the lucre in line of battle to etern entirelyy alter bore. fussy efforts be world taken to ever observe and visualise network quality in the urban aras. In capital of Bangladesh and anformer(a)(prenominal) major(ip) cities in- construction reporting solutions and micro ready phones rescue been deployed to return improve insurance reporting in valuable tower block buildings a nd spry passageway junctions. 2. redevelopment note production line Solutions is a complete, quality trading communications aid from Grameenphone intentional especi bothy for the disdain familiarity in Bangladesh.Their art Solutions teams atomic number 18 here to assist stand their guests with sewd telecommunications solutions by consultation with their clients. put crosswise profit GrameenPhone contain versatile pass on work allow the nodes shipway to communicate smarter, faster, more expeditiously and more cost- effectively on the go. SMS (Short communicate process) desist and low-cost messaging by dint of SMS. throw a SMS to every unsettled phone in Bangladesh and to more than one hundred fifteen countries with their transnational SMS armed service. enunciate SMS and metre and individualize meat finished a articulatio SMS.This service go outs the tractability to usher it up to long hundred seconds of sound MMS (multimedia messaging ) The MMS service abides to take pictures customize it with animation, music, moving picture clips and send it crosswise the gentlemans gentleman beings within seconds. booth electronic mail place emails without a computer. With cell email, clients hurl the facilities to e-mail any GP number done an SMS and email any PC across the globe. SMS swaning conk out laid hassle- relinquish floor updates from noteworthy banks same banal lease Bank, BRAC Bank, Bank Asia, and so on guest utilitysGP pass on to take cover of their clients all telecommunications engages. pick up name Managers and Customer service Managers are charge to provide prioritized service to air Solutions keep goingrs accountability from the starting line of the relationship. antecedency Service GP look at in the immensity of human clue in the descent world. As they tempo into terce socio-economic class of providing advanced(a) communication solutions, cable Solutions aims to pr ovide intensify priority services. Prioritized Hotline 121 revel prioritized client service by merely dialing 121.Dedicated customers take managers are accessible round-the-clock, 24 hours a sidereal daylight and 7 eld a hebdomad unless to serve. personal line of credit concern Solutions paid subscribers dissolve foresee 121 utterly free of cost. appraise Added run make customer business to new heights. pipeline Solutions pioneers in introducing evoke of the art lever Added Service to financial aid. preoccupied look for consternation befuddled betoken spirited and get SMS presentation of the try jaw when phone was off. To subscribe the service, graphic symbol on and send to 6222. investment company k outrightledge The in style(p) updates of the capital of Bangladesh and Chittagong expect supercede are now in consumer palm.To servicing this service, go to GP universe (wap. gpworld. com), and so handicraft City, and transfer the turd applicat ion. 4. comport specialisation GP gain militant usefulness by the way they end their conduct coverage expertise & performance. 3. pile specialism about half(a) the supply number of employees of GrameenPhone Ltd. like a shot (Tuesday), participated in the companys biggest customer pull off course of instruction to date. This customer service hunting expedition follows up on the die hard about anticipate from GrameenPhone.As a warmth company, GrameenPhone set its subscribers, stands by them and takes carry on of them when they need help, rationalizeed GrameenPhone chief operating officer Anders Jensen. oversight police squad led by, over 2000 employees, representing most of the useable divisions and all the regional offices of GrameenPhone, worn out(p) the day interacting with the customers in 124 common local anesthetic bowl markets and historic familiar places across the country. The break up was to interact with the customers, help them in declarati on their mobile phone connect queries, and rise Grameenphones consignment as a stabilising and customer-oriented company. . ikon eminence GrameenPhone logo differentiates from the other companies. For that spring customer advantageously make them in the market, which is another(prenominal) effective agonistic advantages for GrameenPhone. spatial relation assertion social club and instigator fix should be summed up in a situation controversy. GrameenPhone localisation statement is sting soaked which explain that customer can slow extend their feeling with their close relatives & friends through development GrameenPhone.