A Strategic Communication Campaign on Coca Cola Company 2012 Essay - 20

A Strategic Communication Campaign on Coca Cola family 2012 - Essay ExampleThe Coca cola Company is the worlds largest multinational beverage producer, distributor and retailer in non alcoholic drinks. It is the legal owner of syrup concentrate that is used for the production of oer 500 drinks notwithstanding the ownership of anchor bottler the Coca cola Refreshments. Being the worlds most valued brand, the Companys mission is to arrest that the world is refreshed, inspired towards moments of optimism and happiness, and making intention on creating more value and making a difference. As such, the Company vision entails making frameworks that guide their business sector towards sustainable growth. Thus, the company has ensured that their products come in varying shapes, sizes in reference to price tags (Thompson Para 2). In 2012, the Coca cola Company launched a popular Relations (PR) campaign that was aimed at making soda personal in New York City. The aggressive campaign emphas ized on the fact that the accessibility and expenditure of large soda was meant to be an issue pertaining to personal freedom. Additionally, the campaign argued that the legislation that had at the time banned the use of large sodas for individuals was only aimed at infringing the compensate to purchase the much in terms of quantity an individual would afford to buy, as well as, consume (Downs, 4) Essentially, the campaign was organized in response to claims that had been regularize forward by Mayor Bloomberg. In his argument, Bloomberg noted that the Coca cola Company was producing large quantities of sodas that posed numerous health risks to consumers and compelled them to use more specie on sodas rather than spending the money on other important issues (Thompson Para 2). In this regard, the Coca cola Company reacted to the issue through the earth of a new group known as New Yorkers For Beverage Choices. The main function was to ensure that they would plead with most people w ho used the profits against giving consent to Mayor Bloomberg who was determined to ban drinks that exceeded 16 ounces (Thompson Para 3). As a matter of fact, the target audiences in this strategic campaign be potential consumers and potential competitors.